Local artisans are finding new global markets for their exquisite Pashmina shawls and intricate woodwork.
Kashmiri handicrafts have long been celebrated globally for their unparalleled beauty and craftsmanship. However, recent economic challenges posed a threat to these age-old traditions. Now, a new generation of artisans is blending traditional techniques with modern e-commerce platforms to reach international buyers directly, sparking a cultural renaissance.